How To Succeed In ART Without Really Trying (Part 2)

My Business Plan

A Teenage Power Fantasy Enters Adulthood


How to Succeed in Art Without Really Trying (Part 2)


Hogwart’s School of Business:

The Business Plan

a) wishful thinking

b) hope

c) and plain old-fashioned “waiting for magic”


Hogwart’s School of Art:

“Art is like sex. If it feels like work, you’re doing it wrong.” ~ Joy Rip


See “How to Succeed in Art Without Really Trying (Part 1)”


Hogwart's School of Art


Will Work For Sex

Effort takes mental labor. Effort takes emotional labor. Effort takes physical labor. Effort takes a toll. Effort takes time.

But art should be effortless. Timeless. The artist should lose all track of time when engaged in something called art.

Art should be spontaneous. Play… Playful. Accidental. Unpredictable. Inspired. Magical.

Magic doesn’t punch a time clock. Doesn’t clock in at all. It should be pure fun. And time flies when you’re having fun.

But that’s not to say art shouldn’t be serious.  It should be serious fun.

Serious fun is more fun than casual fun because it is more meaningful. Serious sex is more fun than casual sex because it is more intense, more meaningful, more dangerous, more involving, more overwhelming, because more is at stake. More to gain. More to lose.

The profound is more fun than the shallow. That is why great artists are drawn to the extreme highs and lows of outrageous fortune, of dramatic change, of the dramatic life. Meaning has to survive hardship to prove itself worthy of belief. Meaning has to prove itself under the worst of conditions if it is to be truly believable.

The surprising, the startling, the shocking, the unexpected, always wins the constant bid for our attention. But change for change’s sake can soon become a meaningless din. Noise.

Meaning is still where the real action is. And always will be.

Meaning at the gates of hell, teetering before the abyss of meaninglessness, is where the truly satisfying spiritual waters of profundity spring from the great wells’ reach into darkest depths.


“Conceptual art, simply put, had as its basic tenet an understanding that artists work with meaning, not with shapes, colours, or materials.” ~ Joseph Kosuth, 1996 article in The Art Bulletin titled “Intent”

Kosuth Meaning



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